Winter Wonderland
One of the Central Coast's largest holiday events and a snow-driven evening of fun!
Atascadero’s Sunken Gardens and the entire downtown will be transformed into a magical snowy paradise! Over 70 Tons of snow will create a massive snow slide (brought to you by Kiwanis of Atascadero), and snow pile areas for the kids. This year’s snow-themed event includes bungee jumps, obstacle courses, community entertainment, Joe's Little Train, Santa & his Elves, and more.
If you are looking to check off a couple of items from your holiday shopping list, this event also offers shopping from our downtown merchants, plus over 50 craft and food vendors. The event is free to enjoy, so be sure to invite your family and friends to this evening of holiday cheer!
To kick off the evening, Santa & his elves will make an appearance at the massive snow slide area, and Santa is planning to take the first sled ride along with an Elf or two. If you miss Santa and the elves at the snow slide, you can catch them at Historic City Hall until 8 pm. The North Pole entrance for Santa will be on the West Mall side of the building.
We are no longer accepting applications, if you would like to be placed on a waitlist please submit the Vendor Application form.
Dec 11, 2026
5pm - 9pm
Sunken Gardens
Thank you to our wonderful sponsors for making this event possible!
Exclusive Sponsors: Adventist Health and Avila Traffic Safety
Gold Sponsors: Mechanics Bank, American Riviera, Kiwana's Club of Atascadero, Cuesta Springs Ice Company, A-Jay Excavating, Atascadero Hay and Feed
Snow Sponsors: Starna Cells Inc., Radiology Associates, Idler's Home, Kenneth's Heating & Air, MGP Coatings, Waste Management, Engen Enterprises, North County Engineering, Inc.
In-Kind Sponsors: Five Star Rain Gutters Inc. and Fatte's Pizza